In addition, events such as the Amazing Film Festival Experience are being launched to reinforce Thailand’s position as a global “Film Destination.” The strategy underlines the role of film-induced tourism in dispersing income to local communities, creating jobs, and strengthening the international Amazing Thailand brand through entertainment media.
Harnessing film power to drive sustainable tourism
The Governor of TAT Thapanee Kiatphaibool said the agency has been using the film industry as a tool to promote the creative economy and advance sustainable tourism. Each region of Thailand offers unique charms that have been showcased in international blockbusters, creating opportunities to further promote the country’s destinations.
For instance, Chiang Mai was the backdrop of the Chinese hit Lost in Thailand (2012), Phitsanulok appeared in the sci-fi epic The Creator (2023), and Phuket featured in Meg 2: The Trench (2023).
Follow in the footsteps of The White Lotus and Jurassic World
Last year, TAT supported the filming of HBO’s The White Lotus: Season 3, providing logistical assistance (Ease of Filming) and launching the official website The White Lotus Thailand.
The Bangkok premiere of The White Lotus: Season 3 was also hosted as a promotional platform, linking the series to Thai destinations where filming took place, Bangkok, Phuket, and Koh Samui. The aim was to inspire US travellers to visit Thailand and follow in the footsteps of the acclaimed series.
Thailand became the first country to feature three separate filming locations for the show, highlighting the diversity and capability of its tourism and film infrastructure. After the series aired, destinations such as Koh Samui saw a surge in popularity, with hotel bookings rising 44% year-on-year.
TAT capitalised on this momentum by creating follow-the-series travel packages for markets in Europe, the US, the Middle East, and China, positioning the series as a soft power driver.
In the US, TAT’s Los Angeles office targeted premium segments—Gen Y/Z, LGBTQIA+, Asian Americans, luxury travellers, and sports enthusiasts—while leveraging the “White Lotus Effect” to promote direct Thailand-US flights. Partnerships with operators such as Classic Vacations and EF Ultimate Break highlighted luxury travel and series-inspired itineraries in Bangkok, Chiang Mai, Krabi, and Phuket.
Meanwhile, TAT’s New York office promoted wellness tourism for the Canadian market, teaming up with fashion label 3.1 Phillip Lim to design a limited-edition sportswear line inspired by The White Lotus: Season 3.
TAT played a key role in facilitating the filming of Jurassic World: Rebirth at iconic tourist destinations and is now building on this momentum with film-inspired tourism campaigns. These include “follow-the-film” tours to promote the locations featured in the blockbuster and the creation of engaging content distributed via TAT’s channels and media partners to further strengthen Thailand’s tourism promotion.
Filming locations featured in Jurassic World: Rebirth
- Krabi: Railay Beach (opening scene), Bagan Village, Huai To Waterfall, Khlong Rood (Emerald Canal), Nai Mueang Beach, Tho Luang Cave, Khao Khanab Nam, and Khao Ngon Nak
- Phang Nga: Phang Nga Bay
- Trang: Sunset Beach and Koh Kradan
The film was shot in Thailand between June and July 2024 with a production budget of over 400 million baht. Beyond enhancing Thailand’s international image, the project created employment for more than 2,245 Thais, spanning crew members, production companies, and local service providers, underscoring Thailand’s potential as a world-class film destination.
Thailand attracts another mega-production: Alien Earth
Following the success of Jurassic World: Rebirth, Thailand was also selected as the filming location for the big-budget international series Alien Earth, which premiered on August 13, 2025 on Disney+ Hotstar. This marks the most expensive foreign series filmed in Thailand in more than 30 years, with an investment of 2.8 billion baht and a production schedule lasting nearly two years.
Filming took place across seven provinces, Bangkok, Phang Nga, Krabi, Nakhon Pathom, Surat Thani, Prachuap Khiri Khan, and Samut Prakan, providing jobs for more than 16,000 Thai crew members.
These projects highlight Thailand’s growing role as a premier global filming hub, bringing both economic impact and cultural visibility through international entertainment media.
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