Monday, June 30, 2025
Thailand is set to ignite a nationwide travel revival starting 1 July 2025, as the government launches a bold hotel subsidy program offering up to 3,000 Baht per night to encourage domestic tourism. The initiative, part of the “Tiew Thai Kon La Krueng” campaign, aims to boost local economies and support thousands of tourism-related businesses by making travel more affordable for Thai citizens. With over 34,000 operators already registered and half a million travel entitlements available, the scheme is designed to stimulate spending, increase hotel occupancy, and distribute tourism benefits across both major and secondary cities.
Thailand Launches Bold Hotel Subsidy Program Offering Up to 3,000 Baht Per Night to Boost Domestic Tourism Starting July 1
Thailand’s tourism sector is receiving a fresh wave of momentum as the government rolls out a bold subsidy initiative designed to invigorate domestic travel. The new campaign, named “Tiew Thai Kon La Krueng” (meaning “Travel Thai Half-Half”), promises enticing hotel discounts of up to 3,000 Baht per night, attracting overwhelming participation from local tourism operators ahead of its official public launch on 1 July 2025.
As of 30 June 2025, an impressive 34,005 tourism-related businesses have registered for the program via the government’s dedicated portal, partner.tat.or.th, signaling massive support from the industry. This initiative, spearheaded by the Tourism Authority of Thailand (TAT), is part of a broader government effort to encourage more Thai citizens to explore the country, while also supporting the hospitality and tourism supply chain.
Surging Industry Participation Reflects Eagerness to Rebound
The initiative has sparked widespread enthusiasm among tourism operators throughout Thailand’s travel industry. Out of the over 34,000 registrations, approximately 6,400 businesses have already cleared verification, while thousands of others are currently undergoing the necessary checks. These assessments, administered in collaboration with Krungthai Bank, are crucial to ensure only legitimate and qualified operators participate in the scheme.
The variety of businesses registering covers a broad swath of the tourism landscape – from hotels and homestays to local eateries, OTOP artisans, spas, wellness centers, and transportation services. This multi-sector involvement is expected to create a ripple effect, stimulating spending across all levels of the domestic tourism chain.
Key Benefits for Tourists and Local Businesses
Beginning 1 July 2025 at 8:00 AM, Thai citizens can register to avail the benefits through the official website or the Amazing Thailand mobile application. Those approved can begin traveling under the program from 4 July 2025, marking the start of what could be a game-changing campaign for the country’s domestic tourism economy.
Highlights of the program include:
| Benefit Category | Weekday Support (Monday–Friday) | Weekend & Holiday Support (Saturday–Sunday, Public Holidays) |
|---|---|---|
| Accommodation Grant | 50% subsidy on hotel stays (up to 3,000 Baht/night) | 40% subsidy on hotel stays (up to 3,000 Baht/night) |
| Local Spending Credit | 500 Baht voucher per booking for use at restaurants and shops | 500 Baht voucher per booking for use at restaurants and shops |
Each eligible Thai citizen can claim up to five subsidies – three of which are designated for major cities and two for secondary destinations. This design encourages balanced travel throughout the country and not just to popular metropolitan hubs.
To ensure that the subsidies are efficiently allocated and transparently managed, all participating businesses are required to undergo biometric and financial verification processes facilitated by Krungthai Bank. Once verified, these businesses will be featured prominently on the campaign’s digital platforms, making them easily accessible to travelers.
Who is Eligible and How to Participate?
The program is open exclusively to Thai nationals aged 18 and older. Registrants must possess a 13-digit national identification card issued by the Ministry of Interior and have completed digital identity verification through the government’s “ThaID” application, including biometric authentication.
Travelers will be able to book and pay for accommodation under the scheme from 1 July 2025, with bookings accepted up until 11:00 PM on the day of selection. Benefits become active at least three days after payment and must be used by the final check-out date of 31 October 2025.
Key Participation Timeline:
- Public Registration Opens: 1 July 2025 (8:00 AM onwards)
- Booking and Payment Cut-off: 11:00 PM on same booking day
- First Travel Day Allowed: 4 July 2025
- Last Check-out Date: 31 October 2025
Economic Ripple Effect Expected
With 500,000 travel entitlements made available under the program, the government aims to stimulate widespread movement across the country’s provinces and islands. The injected spending through subsidized accommodation, food, and shopping is expected to revive struggling tourism districts, especially in secondary cities and rural regions that often get overshadowed by Thailand’s more well-known destinations.
Moreover, the added 500 Baht daily vouchers that accompany each hotel entitlement will directly benefit local SMEs, including markets, craft shops, independent restaurants, and local transportation providers. This structure ensures not just increased footfall, but also economic inclusion across smaller players within the sector.
Government Commitment to Sustainable Recovery
The Thai government views the Tiew Thai Kon La Krueng initiative as a strategic economic stimulus for a tourism sector still rebounding from the pandemic’s long-term effects. It also reflects the administration’s commitment to making travel more accessible for Thai citizens, while supporting businesses that continue to face mounting operational costs and competition.
Conclusion: A Timely Boost for Thailand’s Travel Industry
As Thailand gears up for the high season, the Tiew Thai Kon La Krueng subsidy initiative couldn’t come at a better time. With tens of thousands of tourism operators already onboard and half a million travel entitlements waiting to be claimed, the country is poised to witness a major spike in domestic travel activity.
Thailand is launching a powerful hotel subsidy program on 1 July 2025, offering up to 3,000 Baht per night to boost domestic tourism and support local businesses. The initiative aims to make travel more affordable while revitalizing the country’s tourism-dependent economy.
From small beach towns and cultural heritage villages to urban cities and mountain retreats, Thai travelers now have a fresh reason to explore their homeland – all while supporting local communities and enjoying significant savings on their journeys.
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