Agoda Confirms Thailand, Indonesia, Japan, Malaysia, Vietnam, And India As Must-Visit Destinations For UK And Netherlands Travelers This Summer: New Updates You Need To Know

As European travelers finalize their holiday plans for the summer of 2025, Agoda’s latest travel trend data confirms that Thailand, Indonesia, Japan, Malaysia, Vietnam, and India have emerged as the most sought-after destinations for tourists from the United Kingdom and the Netherlands. This surge in interest is driven by a combination of factors, including relaxed visa policies, improved air connectivity, and growing appetite for culturally immersive and affordable experiences across Asia. Thailand continues to dominate the rankings for the second year in a row, offering a perfect mix of beaches, cuisine, and budget-friendly luxury. Indonesia and Japan follow closely, appealing to travelers seeking both nature and modernity, while Malaysia and Vietnam have gained momentum due to their vibrant urban scenes and coastal escapes. Meanwhile, India has captured renewed attention, especially for its spiritual retreats, historical landmarks, and diverse travel offerings. Agoda’s booking data clearly indicates that UK and Dutch travelers are shifting focus from traditional European destinations to Asian hotspots that offer exotic, experience-rich, and cost-effective adventures. With millions of accommodation options and increasing travel accessibility, these six countries have firmly positioned themselves as must-visit summer destinations for 2025, reflecting changing travel tastes and a broader shift toward long-haul exploration.

As summer travel plans take shape across Europe, Agoda’s latest search trends highlight Thailand as the leading Asian destination among European travelers for the second year running. Not far behind are Indonesia, Japan, and Malaysia, while Vietnam has made a noteworthy entrance into the top five for the first time. Europe’s growing curiosity about Asia also extends to India, which has seen a surge in interest—particularly from travelers in the United Kingdom and the Netherlands, who are actively seeking accommodation options in the country.

Agoda’s latest insights from its ‘Europe to Asia Summer Travel Trends’ report reveal travel preferences based on accommodation search activity for the peak summer months of July and August. Among the standout performers, Malaysia recorded the most significant year-over-year growth in interest, seeing a notable twenty percent jump in searches. China also saw a healthy boost of fourteen percent, thanks in part to the recent introduction of visa-free entry for select European nations. Sri Lanka followed closely with a thirteen percent increase in interest from European travelers.

In terms of outbound demand, the United Kingdom, France, Germany, Spain, and the Netherlands continue to dominate as the leading European countries planning trips to Asia. However, emerging interest was observed from Greece, Turkey, and Poland, which posted impressive increases of twenty-three, twenty-one, and seventeen percent respectively—suggesting a broader shift in European travel behavior towards Asian destinations.

When it comes to India, Agoda’s data shows strong traction among European users. The most sought-after Indian cities include Mumbai, New Delhi NCR, and Goa—highlighting a mix of urban exploration and beach leisure preferences. The United Kingdom emerged as the top origin market for travel searches to India, followed by the Netherlands, France, Germany, and Italy, underlining India’s growing magnetism for European tourists.

Most Searched Asian Destinations by European Travelers:

• Thailand
• Indonesia
• Japan
• Malaysia
• Vietnam

Top European Source Markets for Asia Travel:

• United Kingdom
• France
• Germany
• Spain
• Netherlands

Gaurav Malik, Country Director – India, Sri Lanka and Nepal, at Agoda shared, “Asia continues to be a top choice for European travelers seeking summer getaways, with perennial favorites like Thailand, Indonesia, and Japan continuing to attract visitors year after year. What’s even more exciting is that there’s a rising interest for countries such as Malaysia, India, and China, reflecting an eagerness among European tourists to discover Asia’s rich cultures, scenic beauty, and hidden gems. As the Asia Expert, Agoda is proud to offer attractive deals to help travelers explore Europe’s favorite Asian destinations and more.”

As holidaymakers begin organizing their upcoming summer escapes, Agoda continues to empower travelers with affordable ways to explore the world. Boasting access to more than five million vacation stays, 130,000 flight routes, and 300,000 experiences, the platform streamlines every aspect of trip planning while delivering exceptional value. For exclusive deals and effortless booking, explore Agoda.com or download the Agoda app today.